Mobile Banking and Investments: Always On the Go, Always Connected to Our...
From BlackBerrys and smartphones to laptops and tablets, we’re accessing more and more information everywhere we go. But what’s really changing is how we view information, how brands communicate with...
View ArticleMobile Marketing with Location-Based Services
As technology advances, consumers are spending more time using wireless devices to stay digitally connected to everything. They’re using their iPhones, BlackBerrys, laptops, and tablets to purchase...
View ArticleUseful is the New Cool
Creativity is more important than ever in the constantly changing world of marketing. Rauxa’s Chief Creative Officer, Richard Bumgarner, is the agency’s creative leader. As his work makes clear,...
View ArticleRauxa Adds Creativity
Rauxa’s San Francisco office has expanded with the addition of three new creative talents. Joining Rauxa are Derek Johnson as Art Director, and Elizabeth Zamos and Erik Guczwa as Senior Writers....
View ArticleAggregate This! Feedly and Flipboard Concisely Consolidate Content.
I may be a bit of a creature of habit. I tend to do three things when I use my smartphone—email, Facebook, and then maybe check stocks or an ESPN app to check scores. Sadly, that’s about the extent of...
View ArticleOne Site Fits All: What is Responsive Design? (Part 2)
Responsive Design May Be Awesome, But It Isn’t a Web Design Panacea For an introduction to responsive design, see Part 1 of this series. In our first article, we discussed the amazing flexibility that...
View ArticleOne Site Fits All: What is Responsive Design? (Part 1)
One of the most important factors in evaluating a website design is answering the question, “What is the average screen size my visitors will use to view my site?” Over the past few years, this...
View ArticleA Major Innovation in Mobile Prototyping: Briefs
It’s no secret that prototyping mobile applications is hard. HTML5 doesn’t really provide a great facsimile for native apps—you just don’t get the responsiveness or layout that makes you want to...
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