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A Major Innovation in Mobile Prototyping: Briefs

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It’s no secret that prototyping mobile applications is hard. HTML5 doesn’t really provide a great facsimile for native apps—you just don’t get the responsiveness or layout that makes you want to develop native in the first place—and a lot of tools that are great for Web functional prototypes, like our much-beloved Axure RP, are not necessarily ideal for prototyping native mobile applications depending on the UI complexity. Here at ThoughtMatrix, we’re huge fans of Axure, but we do realize its limitations for certain types of applications.

Fortunately for all of us, the lack of really great native app prototyping tools has not gone unnoticed. Mac has just introduced a revolutionary tool in creating functional prototypes of native applications for rapid iteration. Rather than bore you with a bunch of long-winded explanations as to why Briefs is so cool, here’s the demo video the team behind it cooked up—it does a much better job than I ever could in showing just how groundbreaking this iOS app really is.

Introducing Briefs

Briefs is not flash-in-the-pan. It is, in fact, a serious multiyear labor of love by its creator, MartianCraft, after running into challenges with the previous version and Apple’s review process. This new iteration—humorously dubbed “Briefs 2″—completes the vision Rob Rhyne set out to perfect years ago, and we look forward to adding it to our arsenal.


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